T.M. Kayode

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    abikemary126

    So much to be done, my God give you the needed strength at every junction.

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Episode 3 – Documenting my Rebranding Process

by T.M Kayode

Welcome back, 

In today’s blog post, we shall continue the rebranding series. Brace yourselves because today’s blog post is going to be super detailed and promises to help you on your rebranding journey. I will be trying out a new style of presenting the content today. #FingersCrossed. Please let me know in the comments if this was easy to follow.

Before we dive into the nitty-gritty of the rebrand process, let me give you gist;

As part of this journey, I decided it was time to tidy up my social media presence. After a lengthy hiatus from some platforms, I logged back in to see how things were faring. Instagram looked good, Twitter was decent, but Facebook proved elusive – I’m still working on regaining access. As for TikTok, I’m not quite ready to dip my toes into that realm just yet. Then came LinkedIn, where I stumbled upon an unexpected twist :Ladies and Gentlemen, my account had been hacked. Yes, you heard that right – someone actually hacked my LinkedIn. The experience was… well, let’s just say it was a bit of an adventure. Thankfully, the hacker’s attempts were more of a nuisance than a catastrophe. I thought of writing a blog post all about it but the person didn’t really do a good job hacking me, so I am also going to NOT do a good job documenting it.

They tampered with my profile details, and started sending out messages to about 60 random people (men) on LinkedIn. None except one obliged the request and the hack was over. Why did they have to scrub off my entire profile? Why not just create a new one. Thankfully none of my connections was messaged. After I recovered my account and reported the case to Linkedin, I then proceeded to restoring my entire profile. 

Anyway – End of gist.

And with that, let’s move on to the main event.”

If you’re short on time, start by reading the summary to get a quick overview of the rebranding process. Even if you’re not currently undergoing a rebrand, the summary can still provide valuable insights. Feel free to share this post with anyone who might find it helpful. You can always come back to it later if you decide to embark on your own rebranding journey.

Layer  4: What Are My Brands

TMKAYODE

For TMKAYODE, the vision is to create a comprehensive and engaging digital presence that encapsulates all aspects of my personal brand. The first step in this journey is establishing a dedicated website. This involves purchasing the domain name, a significant milestone that will provide a central hub for all my offerings. The website will not just be a simple blog but a fully-fledged platform with dedicated pages for services, products, and resources. This means expanding the design and functionality of the site to ensure it meets the needs of a diverse audience and showcases the breadth of what I offer.

To promote the content and drive traffic to the website, I plan to leverage major social media platforms including LinkedIn, Instagram, and Twitter. These platforms will serve as key channels for sharing updates, engaging with my audience, and building a strong online community around the TMKAYODE brand. Each platform will have tailored content strategies to maximize reach and engagement, with LinkedIn focusing on professional insights, Instagram on visual storytelling and community engagement, and Twitter on real-time updates and conversations. In the future, I also intend to expand my social media presence to YouTube, creating video content that can further engage my audience and provide deeper insights into my work and ideas.

Our Bible Notes

For Our Bible Notes, the immediate plan is to integrate this project within the TMKAYODE website by creating a dedicated page. This page will serve as a repository for all the resources and content related to our Bible study, making it easily accessible to anyone interested in deepening their understanding of the Bible. This integration will allow for a cohesive online presence, where visitors can explore all aspects of my brand in one place.

In addition to the website, Instagram will be a primary platform for promoting the content of Our Bible Notes. Through regular posts, stories, and interactive content, we aim to engage with our audience and foster a sense of community. This will not only help in spreading the word about Our Bible Notes but also in creating meaningful connections with individuals who share a similar interest in Bible study. Looking ahead, the plan is to develop a comprehensive Bible study curriculum. This curriculum will be designed to guide individuals through a structured and in-depth study of the Bible, making it accessible and understandable for everyone. By providing these resources, we hope to support and inspire others in their spiritual journeys.

By outlining these plans for TMKAYODE and Our Bible Notes, I aim to create a clear roadmap for each brand’s growth and development. These strategies will help in building a strong and cohesive digital presence, engaging with my audience effectively, and delivering valuable content and resources.

Layer  5: Short-Term Plans for Social Media Use

TMKAYODE

Objective: Establish a robust online presence, drive traffic to the newly launched website, and build a strong community around the personal brand.

Timeframe: 3 months

Website Development

Goal: Transform the current blog into a full-fledged website with dedicated pages for various aspects of the brand.

Strategies:

  1. Domain Purchase and Setup:
    • Domain Name: Purchase the domain name for TMKAYODE to establish a professional online presence.
  2. Website Redesign:
    • Home Page: Create a welcoming and informative home page that highlights key aspects of TMKAYODE, including a brief introduction, recent blog posts, and links to other pages.
    • Blog: Develop a blog page where new posts will be published twice a week. Organize the blog by categories to make it easier for visitors to find relevant content.
    • Learning Design Portfolio: Create a dedicated page showcasing my learning design projects. Include case studies, project descriptions, and any relevant visuals to demonstrate my expertise.
    • Our Bible Notes: Add a page specifically for the Our Bible Notes project. This page will feature Bible study resources, insights, and reflections, making it a central repository for this aspect of my brand.
  3. Content Strategy:
    • Twice a Week Blog Posts: Publish new blog posts twice a week focusing on my learnings and musings. These posts will be shared across social media platforms to drive traffic to the website.
    • Content Diversification: Ensure a mix of long-form articles, case studies, and personal insights to keep the blog engaging and informative.
  4. User Experience:
    • Navigation: Ensure that the website is easy to navigate, with clear menus and links to important pages.
    • Mobile Optimization: Optimize the website for mobile devices to ensure a seamless experience for all users.
    • SEO: Implement SEO best practices to improve search engine rankings and drive organic traffic to the site.

Social Media Strategy

Platforms: LinkedIn, Instagram, Twitter

Strategies:

  1. LinkedIn:
    • Weekly Snippets: Post catchy snippets from articles or resources on my website related to learning and learning experience design. Reuse articles you have written in the past to bring more attention to them.
    • Engagement: Engage with followers by responding to comments, joining relevant industry groups, and participating in discussions. Actively comment on and share posts from other professionals in my field.
    • Networking: Connect with industry leaders, peers, and potential clients to expand my professional network. Send personalized connection requests and follow up with a message highlighting mutual interests or potential collaborations.
  2. Instagram:
    • Twice a Week Posts: Share engaging and visually appealing posts twice a week. Use carousels to provide bite-sized nuggets about learning and helping people learn. Ensure each post encourages people to send and share.
    • Twice a Week Stories: Post Twice a Week stories that include quick tips, behind-the-scenes looks, and personal moments to create a more authentic connection with my audience.
    • Educational Content: Each post should contain something educational, offering value to my followers. This could include tips on learning, insights on learning experience design, or motivational quotes.
    • Polls and Opinions: Use Twice a Week stories and posts to gather opinions and run polls on various issues related to learning and professional development. This will engage my audience and provide valuable feedback.
  3. Twitter:
    • Twice a Week Tweets: Post daily tweets that include engaging pictures with interesting captions and links to blog posts on my website.
    • Snippets and Links: Share snippets from your articles and blog posts, similar to LinkedIn, to drive traffic back to my website.
    • Engagement: Retweet industry news, share relevant content from other users, and actively reply to mentions and direct messages to foster engagement.
  4. Scheduling Tools:
    • Automation: Use tools like Hootsuite, Buffer, or Later to schedule posts across all platforms. This will help automate the process and ensure consistency.
    • Engagement Timing: Plan to engage with your audience immediately after posts are made. This will include responding to comments, joining conversations, and retweeting relevant content.

Content Themes:

  • Behind-the-scenes loks
  • Learning and Learning experience design insights
  • Educational tips and nuggets
  • Motivational and Inspirational quotes
  • Polls and Opinions on relevant issues

Our Bible Notes

Objective: Build awareness and engagement around the Bible study project, drive traffic to the dedicated page on TMKAYODE.com, and create a supportive online community.

Timeframe: 3 months

Platforms: Instagram, YouTube, TMKAYODE Website

Strategies:

  1. Instagram:
    • Twice Weekly Posts: Share visually appealing and engaging posts twice a week. These posts will include Bible verses, study insights, and reflections from my Bible study sessions. Ensure each post encourages followers to share and discuss.
    • Stories: Post stories twice a week that include quick reflections, interactive polls, and questions to engage your audience. Share real-time updates and personal insights to create a more authentic connection.
    • Educational Content: Ensure that each post and story provides educational value, such as tips on Bible study, insights on specific passages, or motivational messages related to faith and spirituality.
  2. YouTube:
    • Biweekly Videos: Create and upload videos once every two weeks. These videos can include discussions on specific Bible passages, study methods, and personal reflections. Aim to make the content engaging and insightful to encourage viewers to deepen their Bible study.
    • Content Planning: Plan a mix of content types, such as detailed Bible study sessions, thematic explorations, and Q&A sessions with H to provide diverse and valuable content.
  3. TMKAYODE Website:
    • Dedicated Page: Develop a dedicated Our Bible Notes page on the TMKAYODE website. This page will serve as a central hub for all resources created during the Bible study process, including written reflections, study guides, and video links.
    • Resource Repository: Regularly update the page with new content, ensuring that visitors have access to the latest Bible study materials. Organize the resources by themes or Bible books to make them easily navigable.
    • Integration: Promote the Our Bible Notes page through  Instagram and YouTube channels to drive traffic to the website and encourage followers to explore the resources available.

Content Themes:

  • Bible verses and reflections
  • Study insights and tips
  • Thematic explorations (e.g., book studies, character analyses)
  • Interactive polls and questions
  • User-generated content and community highlights

Scheduling and Engagement

  1. Scheduling Tools:
    • Automation: Use tools like Hootsuite, Buffer, or Later to schedule Instagram posts and stories. This will help maintain consistency and ensure regular content delivery.
    • YouTube Scheduling: Plan and schedule video recording and editing sessions to ensure timely uploads. Use YouTube’s scheduling feature to publish videos at optimal times.
  2. Engagement:
    • Community Interaction: Actively engage with followers by responding to comments and messages on Instagram and YouTube. Encourage discussions and create a sense of community around the content.

Feedback Loop: Use polls and questions on Instagram Stories to gather feedback and insights from your audience. Incorporate this feedback into future content to better meet the needs and interests of my followers.

Layer  6: Long-Term Plans for Social Media Use

TMKAYODE

Objective: Establish a strong, ongoing online presence, continuously grow the audience, and further develop the brand across multiple platforms.

Timeframe: 12 months

Platforms: LinkedIn, Instagram, Twitter, YouTube, TMKAYODE Website

Strategies:

  1. LinkedIn:
    • Weekly Articles: Continue posting snippets from articles or resources on learning and learning experience design. Gradually introduce original content and thought leadership pieces.
    • Engagement: Increase participation in LinkedIn groups, webinars, and live events to boost visibility and engagement. Regularly endorse skills and write recommendations for connections to strengthen professional relationships.
    • Networking: Attend industry conferences and networking events, both virtually and in-person, to grow my professional network. Share learnings and experiences from these events on LinkedIn.
  2. Instagram:
    • Consistent Posting: Maintain a schedule of two posts and daily stories per week. Introduce new content formats, such as Instagram Reels and IGTV, focusing on learning tips and motivational content.
    • Community Building: Host monthly Instagram Live sessions to interact directly with followers, discuss recent blog posts, and answer questions. Collaborate with other influencers in the learning and development space.
    • Educational Content: Develop a series of themed content, such as a month-long focus on a particular aspect of learning design, to provide in-depth insights and maintain audience interest.
  3. Twitter:
    • Daily Tweets: Continue posting engaging pictures with interesting captions and links to blog posts. Introduce Twitter threads for deeper insights and discussions on learning topics.
    • Trending Hashtags: Regularly participate in trending conversations and industry-specific hashtags to increase visibility. Organize and host Twitter chats or Q&A sessions on learning and professional development.
    • Engagement: Set a goal to increase retweets and replies to at least five industry-related tweets per week to foster engagement and networking.
  4. YouTube:
    • Monthly Videos: Start with biweekly uploads, then increase to weekly videos focusing on learning design tutorials, interviews with industry experts, and behind-the-scenes looks at your projects.
    • Content Diversification: Expand content to include vlogs, webinars, and panel discussions. Create a content calendar to plan and schedule video topics in advance.
    • SEO and Promotion: Optimize videos for search with relevant keywords, descriptions, and tags. Promote YouTube content across other social media platforms and the TMKAYODE website.
  5. TMKAYODE Website:
    • Regular Updates: Continue publishing new blog posts twice a week. Introduce guest posts and collaborations with other experts in the field.
    • Resource Expansion: Develop and add new resources, such as eBooks, whitepapers, and downloadable templates, to the Learning Design Portfolio and Our Bible Notes sections.
    • User Experience: Continuously improve website navigation and design based on user feedback and analytics. Implement a newsletter sign-up form to build an email list for direct audience communication.
Our Bible Notes

Objective: Build a dedicated and engaged community, provide valuable Bible study resources, and grow the project’s reach across multiple platforms.

Timeframe: 12 months

Platforms: Instagram, YouTube, TMKAYODE Website

Strategies:

Transition to a Separate Website:

As the project grows, plan the transition of Our Bible Notes to its own dedicated website. This site will feature a robust repository of Bible study resources, an interactive community forum, and exclusive content such as webinars and online courses. Ensure the new website maintains a strong connection to TMKAYODE by cross-promoting content and linking back to the main site.

Instagram:

Consistent Posting: Maintain a schedule of two posts and stories per week. Introduce new content formats, such as Instagram Reels and IGTV, focusing on Bible study insights and community engagement.

Community Building: Host monthly Instagram Live sessions for Bible study discussions, Q&A, and prayer sessions. Collaborate with other faith-based influencers and organizations.

Educational Content: Develop themed series, such as month-long studies on specific books of the Bible or character studies, to provide structured and engaging content.

YouTube:

Biweekly Videos: Begin with biweekly uploads, then increase to weekly videos. Focus on detailed Bible study sessions, thematic explorations, and interviews with other Bible scholars.

Content Diversification: Expand content to include vlogs, testimonies, and panel discussions on faith-related topics. Create a content calendar to plan and schedule video topics in advance.

SEO and Promotion: Optimize videos for search with relevant keywords, descriptions, and tags. Promote YouTube content across Instagram and the TMKAYODE website.

TMKAYODE Website:

Dedicated Page Updates: Regularly update the Our Bible Notes page with new resources, including written reflections, study guides, and video links.

Resource Expansion: Develop a comprehensive Bible study curriculum, available for download or as an online course. Include interactive elements like quizzes and discussion prompts.

Community Engagement: Implement a forum or comment section where visitors can discuss Bible study topics and share insights. Send out a monthly newsletter with updates, featured content, and community highlights.

Summary

Short-Term Activities:

TMKAYODE:

  • Establish a website presence.
  • Purchase domain name.
  • Expand website design.
  • Post catchy snippets on LinkedIn.
  • Increase social media presence on LinkedIn, Instagram, and Twitter.
  • Implement scheduling tools for social media posts.
  • Engage with audience on social media platforms.
  • Release new blog posts twice a week.

Our Bible Notes:

  • Create a dedicated page on TMKAYODE website.
  • Share Bible study insights on Instagram.
  • Plan and schedule YouTube videos.
  • Promote content on TMKAYODE website.
  • Engage with audience on social media platforms.
  • Develop Bible study resources.
  • Increase engagement through Instagram Live sessions.

Long-Term Activities:

TMKAYODE:

  • Develop original content on LinkedIn.
  • Collaborate with industry leaders.
  • Expand Instagram content to include Reels and IGTV.
  • Introduce themed content series on Instagram.
  • Increase engagement on Twitter with threads and chats.
  • Develop a comprehensive YouTube content strategy.
  • Optimize YouTube videos for SEO.
  • Expand resources and features on TMKAYODE website.

Our Bible Notes:

  • Transition to a separate website.
  • Develop a dedicated Bible study curriculum.
  • Implement interactive features on website.
  • Create a community forum for discussions.
  • Launch exclusive content such as webinars and courses.
  • Maintain connection to TMKAYODE brand.
  • Provide a focused platform for Bible study resources.

In the next post, we will talk through the implementation of some of these strategies. I have already started implementing some of them. For instance, the domain name for tmkayode has been purchase and the integration process is complete. I will be sharing with you my proposed content types and templates for tmkayode and ourbiblenotes.

Till then, I wish you good success.

Have a great rest of your week.