T.M. Kayode

I have been blogging consistently for two months now, posting twice a week since April 2024. It’s been a fulfilling journey, and I believe I’ve convinced myself that I can keep up this momentum. For these initial months, I’ve publicized my blog posts primarily through my WhatsApp status, with updates reaching subscribers who have joined organically. Now, I feel ready to take a plunge into the vast ocean of social media, despite the daunting nature of this move. My social media presence is minimal, making this a particularly intimidating step.

This past week, I’ve been wrestling with the idea of transitioning to other social media outlets. The challenge lies in my aversion to doing things in a conventional way. Whenever I think about social media, my mind buzzes with countless approaches, ideas, and strategies. It’s overwhelming, but I’m determined to navigate this maze.

Last week’s blog post was a source of inspiration for my often melancholic self. It reminded me that I need to step out of my comfort zone. Perhaps this blog series will inspire you to do the same. I intend to share my process and thoughts, the successes and the setbacks. This rebranding journey will be a gradual, intentional process, but I plan not to get too fixated on the minor details.

Let’s just start, right?

A friend of mine, Dunsin, shared a book on her status this week: “Start Now, Get Perfect Later” by Rob Moore. I’ve decided to take that advice to heart.

So, would you like to join me? Do you have a project that has been on the back burner for too long? Let’s work on this together.

You could subscribe down here and you can leave me a message in my contact page.

Now, let’s talk about about some of the things I am thinking of during this “rebranding process”. I have divided these into 6 layers highlighted below.

Layer 1: Map Out All That I Am

The first step in my rebranding process is to map out all that I am. This involves a deep dive into my identity, values, passions, and interests. It’s about understanding what makes me unique and what I stand for. This self-reflection helps in creating a brand that is authentic and true to who I am. I spent time journaling, reflecting on my personal experiences, and identifying the core aspects of my personality and life that I want to highlight in my brand.

Layer  2: Map Out All My Abilities

Next, I mapped out all my abilities. This step is crucial because it identifies the skills and talents I bring to the table. I made a list of my professional skills, hobbies, and even the soft skills that contribute to my overall persona. Recognizing these abilities helps in positioning myself effectively in the market. It also aids in understanding what kind of content I can produce and what services or products I might offer.

Layer  3: Think of My Vision and Mission

With a clear understanding of who I am and what I can do, I moved on to defining my vision and mission. The vision is a long-term goal that I aspire to achieve with my brand, while the mission outlines the purpose and core objectives of my brand. This step is all about thinking big and being intentional about the impact I want to make. My vision and mission will guide every decision I make and keep me aligned with my goals.

Layer  4: What Are My Brands

An introspective look at what I am offering led me to define my brands. The first is tmkayode, which serves as the hub of all my product offerings—a personal brand encompassing all my endeavors and content. The second is Our Bible Notes, a project that involves a deep study and documentation of me and my husband’s Bible study process. These brands represent different facets of my identity and purpose, offering a range of content and services to my audience.

Layer  5: Short-Term Plans for Social Media Use

Now that I have a solid foundation, I focused on creating short-term plans for social media use. These plans are designed to get my feet wet in the social media world without overwhelming myself. I started by selecting a few key platforms where my target audience is most active. My short-term goals include establishing a consistent posting schedule, experimenting with different types of content, and engaging with my audience. This phase is about learning and adapting quickly.

Layer  6: Long-Term Plans for Social Media Use

Lastly, I developed long-term plans for social media use. These plans are more strategic and involve setting measurable goals for growth and engagement over time. I outlined a content calendar, identified key performance indicators (KPIs) to track progress, and planned for collaborations and partnerships that could expand my reach. My long-term vision includes building a loyal community, becoming a thought leader in my niche, and leveraging social media to drive traffic to my blog and other ventures.

This is just the beginning of my rebranding journey. Each step is a building block towards creating a brand that truly represents me and resonates with others. If you’re considering a similar project, feel free to use this guide and modify it as you see fit. In my next post, I’ll provide a deep insight into each of these steps, sharing more detailed experiences and tips. I’m excited to share this process with you and hope it inspires you to embark on your own rebranding adventure.

Lastly, I created a workbook that could help you in your own rebrand journey. It is an editable pdf document, but I think you would be able to use that feature easily if accessed by desktop or tab. Let me know if this helps.

Anyway, have a great weekend and see you next post.